Friday 08.01.08: Echo & Underground present – FRIENDLY FIRES / POP LEVI @ echo

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Friendly Fires

Ghetto-dwelling, dank-smelling, P’fork-reading pop naysayers beware: you are going to hate this. It doesn’t reinvent anything. It doesn’t challenge anyone. It won’t win you any indie point wars, for they have already been on Channel 4, the first unsigned band in fact to be featured on Transmission. This song will refuse to be a cult classic and much like ‘Oh My God’, ‘Fake Tales of San Francisco’ and ‘Darts of Pleasure’ it’ll haunt you in steakhouses, office parties and within festival fences for years to come. You’ll find the lyrics overly simplistic and ever so saccharine, the hugely sentimental story of escapist boyhood romance will frustrate you but that’s fine because you’ve got documentaries about bands no-one’s ever heard of to watch and limited-edition vinyl to carefully brush the dust off of. You’ll deal with it, but it won’t give you the dumb smile I can’t currently wipe off.

Pop predictors, ready? Hey ho! Let’s go… “One day, we’re gonna live, in Paris, I promise, I’m on it!” And so begins the whirl of one of the most exciting singles of the year. It’s a post-p’funk dreamscape of slithering shoegaze guitars and cowbells. These are St. Albans kids who’ve swallowed the party pills of LCD, embraced the geeky-lilt of Hot Chip and tied it together with some won’t-leave-you-for-weeks sweaty hooks as instantly infectious as the clap, The Kooks or Kylie. All of which is conjured together as both an open invitation to dance and an assault upon your neurons. – Drowned in Sound

with:
Pop Levi

Plus Underground DJs spinning Britpop / Indie / Garage / 60′s / Soul all night

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