Friday 11.14.08: Echo & Club Underground present THE LITTLE ONES / WHAT MADE MILWAUKEE FAMOUS @ echo

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You know that TV footage of baby birds eating chewed-up worms from their mothers’ mouths? Or doe-eyed seals skidding across the Antarctic ice? ‘Morning Tide’ is so fabulously cute it’s like viewing all of the above through a fog of candy floss.

There’s little deviation from the pop blueprint laid out so scrumptiously on their first outing, and – as deeply in thrall to melody as they obviously are – you imagine The Little Ones would struggle to write a song that didn’t sound akin to the sun sparking. Not that this matters one jot; from the title tune, to previous single ‘Ordinary Song’, to album highlight ‘All Your Modern Boxes’, the band forage through every trick ever deployed in the history of indie-pop to incite smiling. There’s Lemonheads-indebted handclaps throughout; the reverb-drenched jangle of Teenage Fanclub; even wry, wordy Guided By Voices-style outbursts, courtesy of singer and songwriter Ed Reyes. ‘Morning Tide’ is a collection of songs that take the word ‘pop’ in ‘pop music’ literally, bursting with effervescence and joy. - NME

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What Made Milwaukee Famous || Listen