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The Ruby Suns || Listen || Watch || MP3

On March 2, sunny New Zealand psych-pop outfit the Ruby Suns will release Fight Softly, the follow-up to the BNM’ed 2008 LP Sea Lion, on Sub Pop. (It’s out March 8 in the UK on Memphis Industries.) That’s the space-bar-averse cover art above.

Talking to Pitchfork back in October, frontman Ryan McPhun described Fight Softly as “probably the opposite” of Sea Lion: “I used a lot more synths. And there’s a shitload of effected guitar on it. But I didn’t use a lot of live drums. Going into it, I wanted to use organic sounds but I didn’t want them to sound organic, which is the opposite of what a lot of people do. It’s safe to say the new stuff is more bass-y.”

Right now, we’re getting our first taste of how the more bass-y Ruby Suns sound. Click below to stream or download “Cranberry” from Fight Softly. (UPDATE: The album version has been replaced with the radio edit.)

Shortly after the album hits, the Ruby Suns will tour North America, bringing glo-fi youngster Toro Y Moi along for the ride. – Pitchfork

with:
Toro Y Moi || Listen
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